simon cheng joo
Born in Singapore in 1973, Simon Cheng Joo spent his formative years in Lasalle College of the Arts; majoring in Fine Arts.
In his final year, Simon was awarded and sent to Paris for an exchange program for 3 months where he explored &
found inspiration through other cultures.
In 2001, he founded Flux Fotography where he branched out to commercial photography & work with major Ad agencies
and Design Houses in Singapore.
Simon Cheng Joo is also represented in New York by Michael Ash Partners due to strong representation of his Polaroid works.
His works are published in local& international magazines & Art Shows.
He works spontaneously with polaroids and shoots them with medium format Cameras. He believes itis not about scientific
precision but capturing a certain mood, spirit & atmosphere with the daily spaces & mundane everyday objects.
Shooting in this intangible style can be challenging but all the more rewarding.
Simon Cheng Joo is an artist through & through, composing and orchestrating his images, not just pretty images but more
importantly to evoke thoughts and emotion to his audience. Polaroid portrays a surreal, soft and subtle feel but also melancholic
It blurs the line between fiction & reality where nothing comes close to it.